The Promise to Our Land

The Promise

All our members work within the UK's National Parks or Areas of Outstanding Natural Beauty. To be sure the members can guarantee the visitor a positive interaction with the local food, people, buildings, history and wildlife, they need to provide evidence of responsible tourism by completing The Promise to Our Land.

Once businesses have completed The Promise, their responses are screened by local field experts in the local National Parks and Areas of Outstanding Natural Beauty who provide additional help to increase the visitor's enjoyment and understanding of the landscapes and the businesses' conservation and enhancement of them.

Our special landscape We ask Our Land members to provide details about how they are addressing the following. We expect at least 125 words and preferably more.
  1. Experiences in the landscape
    We celebrate the landscape in all that we do. From historic sites to ancient woodlands – we use the local landscape to tell the stories that help create long lasting memories for our visitors.
    TIP: How do you help visitors learn to love your landscape? Tell us how you use your local knowledge of its geology, history, nature and culture to help enrich your visitors’ experience. Highlight any activities and events you run and other opportunities that help your guests explore the local landscape.


  2. Conserving and enhancing our landscape We understand how our local landscape has been created over the millennia and reflect that in the way we manage our land.
    TIP: What have you done to conserve and enhance your landscape? E.g. planted native trees, rebuilt a stone wall, used traditional hurdle fences, participated in conservation days?
Environment - We ask Our Land members to provide details about how they are addressing the following and to choose those that are most relevant to their area. We expect a minimum of 150 words and preferably more.
  1. Wildlife
    We know our wildlife, are committed to conserving it and encourage guests to follow our lead.
    TIP. Describe the local wildlife as well as your initiatives and projects to help conserve it. Give details of any successes you have had.

  2. Waste
    We free the land, sea and waterways from rubbish and pollution.
    TIP. Describe how you reduce, reuse and recycle.

  3. Water
    We show we understand why water is too precious to waste and, when it rains, we savour every drop.
    TIP. Describe your water saving initiatives and how you involve travellers/guests in these projects.

  4. Energy
    We reduce our energy and find appropriate renewable energy sources.
    TIP: Describe where your energy comes from and tell us how you are using energy that supports your landscape, e.g. woodfuels, solar, hydroelectric etc. Please let us have the story behind it.

  5. Buildings
    We build, restore and equip using carefully sourced local materials and in a style that tells the cultural or geological story of the landscape.
    TIP. Describe how you have conserved an old building or preserved the cultural heritage of the area.

  6. Transport
    We recommend low carbon transport and make the journey as stimulating and sustainable as the stay.
    TIP. Describe how this holiday uses local transport, biodiesel or other more sustainable transport methods.

  7. Suppliers
    We use suppliers that match our environmental values.
    TIP. Describe how you encourage your suppliers to follow your example.

Community - We ask Our Land members to provide details about how they are addressing the following and to choose those that are most relevant to their area. We expect a minimum of 150 words and preferably more.
  1. Friends & neighbours
    We know where to find all things local and we support/ recommend our neighbours, spreading tourism income to those most in need.
    TIP. Describe how and what you recommend, e.g. locally owned restaurants, guides, day trips etc

  2. Campaigning for change
    We recognise local issues and actively campaign to address them.
    TIP. Describe specific local issues, campaigns and results

  3. Volunteering & charity
    We support local projects & people through volunteering, fundraising or charity.
    TIP. Describe specific projects you help and how they benefit the local community

  4. A fair deal.
    We offer local people good working conditions, a fair wage, and empower them with training opportunities.
    TIP. Give details of how many people you employ from the local area and what they do. Describe how you support their training & development.

  5. Local crafts and culture
    We sustain jobs and cultural diversity by supporting local craft makers and artisans, and promoting cultural attractions.
    TIP. Describe how you and your guests buy local products and visit cultural centres/attractions

  6. Travelling with respect
    We work to create good relationships between tourists and the local community
    TIP. How do your provide guests with information to ensure that they get the warmest welcome locally?
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